Tag Archives: Concept

Case Study: BLLOON by Edenspiekermann

Full of hot air and awesomeness. Launched this August, Blloon is a new ebook service for tablets and smartphones offering over one million book titles available for consuming. Blloon’s #identity has been designed by Berlin-based Edenspiekermann_. Check out the details … Continue reading

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Lecture: Brand Holism at Weber, Mathis + Freunde

I’m happy to announce the next in-agency #lecture about #BrandHolism: The guys of Weber, Mathis + Freunde will have me the upcoming week for a small discussion about modern #branding and a new understanding of strategy, identity and expression of … Continue reading

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Case Study: Penguin Random House, Pentragram

Michael Bierut and his Pentagram team unite Penguin Books and Random House, Inc. in a brand redesign. Enjoy this video: http://vimeo.com/97330344 and also have a look at James Cartwright’s article on It’s Nice That: http://bit.ly/TCVXKr Penguin Random House from Pentagram … Continue reading

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Insight: Creative Engagement Journey of the Barclaycard Identity

Great behind-the-scenes insight! Watch this film by Moving Brands about the creative engagement journey of creating the new, digital-first Barclaycard identity including a statement by Sharon Zimmerli, Head of Brand Expression at Barclaycard: Barclaycard Creative Engagement Journey Film from Moving … Continue reading

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Insight: Interaktionen machen Marken

Sehr spannender Beitrag von Carsten Totz (@totzitotz) von think moto (@thinkmoto) über die Einflüsse der Digitalisierung auf die Markenführung: bit.ly/1h1NdZH. Bald erscheint dazu ein Beitrag von Totz und Florian-Ulrich Werg im Buch »Digital Branding« (Hrsg. Thomas Heun, Springer Verlag). Ich … Continue reading

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A New Understanding of Strategy, Identity and Expression

#BrandHolism is a new understanding of strategy, identity and expression of a brand and provides inspirational support for everybody working for and with brands. Companies and institutions grow everyday, so grow their brands, their identities and their communication. A brand … Continue reading

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Insight: What is Design Thinking?

What is #DesignThinking? Watch this video by Daylight (@DaylightSF) below to find out more about this powerful tool for tackling complex challenges. Also have a look at www.whatisdesignthinking.org. Whoop! — via Design Austria What is Design Thinking from Daylight on … Continue reading

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Case Study: GERO by think moto

think moto (@thinkmoto) created a flexible identity for GERO (@getgero) who developed a new #technology utilising mathematical models and diagnostics tools that can identify risks of age-related diseases on early stages. The #generative logo takes use of the data of … Continue reading

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Insight: ‘Alive to Change’ from Moving Brands’ Living Identity Paper

Here is a small excerpt from the Living Identity booklet by Moving Brands, talking about how brands need to transform to be a relevant part in our world.

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Conference: Marco Spies from think moto at iico2014

Marco Spies from think moto (@thinkmoto) gave a talk about Branded Interaction Design and about how to plan and design brand experiences at this year’s iico.de – Konferenz für digitales Business in wonderful Berlin. Don’t miss to have a look … Continue reading

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Insight: Visual Identity → Visual Ecosystem

Brand consultancy Wolff Olins regurarly share thoughts on brand, business and social impact in their blog. Campbell Butler, Design Director at WO London, describes his concept of a visual ecosystem in the blogpost below, extracted from the WO Blog (http://t.co/6b6ysMERVb). … Continue reading

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Lecture: Brand Holism #2, Slides

Here are the slides of the Brand Holism lecture Nofrontiere Design, hold at 29 Apr 2014 in Vienna. Additional comments are coming soon.

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