Tag Archives: Collaboration

Expert Input: Alexander Egger, Berlin, D

I’m happy to announce that I soon will sit down with Alexander Egger to talk about his thoughts on ‪#‎branding‬. He is art director, designer, author, publisher, curator, illustrator, artist and musician based in Berlin. As a designer he focuses … Continue reading

Posted in T [Research Log] | Tagged , , , , , , | Comments Off

News: Collaboration with Brand Perfect

Great news: I proudly announce that I’m going to collaborate with Brand Perfect (www.brandperfect.org) to share more thoughts on the modern understanding of #branding and about #BrandHolism. The platform is an an initative by Monotype and aims to help brands keep pace with technological change … Continue reading

Posted in R [Official Release] | Tagged , , , , , , , , | Comments Off

Expert Input: Steven Cook, Edenspiekermann, Berlin, D – Announcement

Good news: I will sit down soon with Steven Cook, partner and creative director at Edenspiekermann_ in Berlin, for a nice chat about his view on the challenges of #branding nowadays. We first met in person at the #Brainfood session at ESPI in August where … Continue reading

Posted in T [Research Log] | Tagged , , , , , , | Comments Off

Network: Brand Perfect by Monotype

Yay, this is what I needed: Brand Perfect is a collaborative worldwide network of brands, designers and developers exploring what branding means today. It’s an initiative by Monotype and is supported by TDC and D&AD. I just became a member … Continue reading

Posted in T [Research Log] | Tagged , , , , , , , , , , , , | Comments Off

Lecture: Brand Holism #4 @ spitzar, Dornbirn, A

Yay! The next #BrandHolism #lecture will take place next week at Dornbirn-based communication agency spitzar | strategische kommunikation as an in-house lecture. I’m excited to share some insights into contemporary approaches to #branding and to talk about 15 characteristics a … Continue reading

Posted in R [Official Release] | Tagged , , , , , , , | Comments Off

Lecture: Are you interested in »Brand Holism«?

Are you interested in a »Brand Holism« lecture at your agency, studio or school? I would love to share some findings and interesting thoughts with you and your colleagues. Just let me know via hello[at]ejochum[dot]com including a date suggestion or … Continue reading

Posted in R [Official Release] | Tagged , , , , , , , , , | Comments Off

Case Study: Reise deinen Traum, Kuoni

Kuoni Schweiz (@swisskuoninews) legt sehr viel Wert auf ein hochwertiges und nachhaltiges #Markenerlebnis und arbeitet schon lange an innovativen Konzepten in Bereichen wie Brand Culture oder Customer Centricity. Vor einigen Monaten startete der Reiseveranstalter einen #Wettbewerb, um die schönsten Reiseträume … Continue reading

Posted in T [Research Log] | Tagged , , , , , , | Comments Off

Insights: Agency presentation @ moodley brand identity, Graz, A

Yesterday I had the chance to get insights into the work #process at moodley brand identity (@moodleyID) in Graz, organised by Marie-Theres Zirm for the c hoch 3 – creative community coaching network and presented by Kirsten Juliet Ives, Director … Continue reading

Posted in R [Official Release], T [Research Log] | Tagged , , , , , | Comments Off

Lecture: Brand Holism × Nofrontiere Design

Two days ago, I spent some nice time at Vienna-based #design agency Nofrontiere Design (www.nofrontiere.com) to share some thoughts about #branding-related challenges like coherence, accessibility, manageability and expressivity, and what Brand Holism is about. Thanks to Isolde Fitzel for the … Continue reading

Posted in R [Official Release] | Tagged , , , , , , , , | Comments Off

Lecture: Brand Holism #1

Sharing ideas fuels creativity and opens up new perspectives. Tomorrow, I’ll give a short presentation as a participant of the 4th PechaKucha Night in the designforum Vorarlberg! You will get insights into contemporary approaches to #branding and find out what … Continue reading

Posted in R [Official Release] | Tagged , , , , , , , , , , , | Comments Off

Experts: onformative Video Portrait

Have a look at this nice video about Julia and Cedric from Onformative (@onformative) and get a glimpse of what amazing work they do as experts for generative design. Cedric also provides some thoughts on generative branding in the soon-to-be-released … Continue reading

Posted in T [Research Log] | Tagged , , , | Comments Off

Artefacts: Dynamic Branding App Release by End of 2013

YEAH YEAH YEAH! The Dynamic Branding ‪#‎App‬ will come out by the end of this year! Get excited for the cool video foreword by Geoff Linsell from Moving Brands, six categories of flexible design systems, an inspiring set of dynamic … Continue reading

Posted in P [Design Book], T [Research Log] | Tagged , , , , , , , , , , , , , , , , | Comments Off