Tag Archives: Case Studies

Case Study: BLLOON by Edenspiekermann

Full of hot air and awesomeness. Launched this August, Blloon is a new ebook service for tablets and smartphones offering over one million book titles available for consuming. Blloon’s #identity has been designed by Berlin-based Edenspiekermann_. Check out the details … Continue reading

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Case Study: Airbnb launches new identity

Airbnb just launched a new #identity and introduced Bélo, the corporate mark and the symbol of belonging. It represents all of us, and stands for four things: people, places, love and the A. Enjoy this film below about the story … Continue reading

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Case Study: Penguin Random House, Pentragram

Michael Bierut and his Pentagram team unite Penguin Books and Random House, Inc. in a brand redesign. Enjoy this video: http://vimeo.com/97330344 and also have a look at James Cartwright’s article on It’s Nice That: http://bit.ly/TCVXKr Penguin Random House from Pentagram … Continue reading

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Network: Brand Perfect by Monotype

Yay, this is what I needed: Brand Perfect is a collaborative worldwide network of brands, designers and developers exploring what branding means today. It’s an initiative by Monotype and is supported by TDC and D&AD. I just became a member … Continue reading

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Case Study: Reise deinen Traum, Kuoni

Kuoni Schweiz (@swisskuoninews) legt sehr viel Wert auf ein hochwertiges und nachhaltiges #Markenerlebnis und arbeitet schon lange an innovativen Konzepten in Bereichen wie Brand Culture oder Customer Centricity. Vor einigen Monaten startete der Reiseveranstalter einen #Wettbewerb, um die schönsten Reiseträume … Continue reading

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Insight: From Brand to Experience

Gergina Hristova (@gergina_ch) and Felix Widmaier, Dynamic Branding contributor, from Namics (@namics) shared some details about the work they did for smile.direct versicherungen on this year’s IA conference (www.iakonferenz.org): http://slidesha.re/1podGAe. Also check out the full case study here: http://rw.namics.com/smile-case/ #CaseStudy

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Expert Input #2: Daniel Severin, Swisscom – Teaser

Daniel Severin, Brand Manager at Swisscom, shared some client-side insights about the transformation Switzerland’s leading telcom company went through over the last couple of years and how they managed to incorporate the living identity definition into every field of action. … Continue reading

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Case Study: GERO by think moto

think moto (@thinkmoto) created a flexible identity for GERO (@getgero) who developed a new #technology utilising mathematical models and diagnostics tools that can identify risks of age-related diseases on early stages. The #generative logo takes use of the data of … Continue reading

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Expert Input #1: Geoff Linsell, Moving Brands — Teaser

Geoff Linsell, Managing Director at Moving Brands, is an expert in brand strategy and was the first professional I met to get some insights and definitions about living identities, flexible design systems and his understanding of branding. I loved Geoff’s … Continue reading

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Case Study: BigEyes by SomeOne & FIELD

FIELD.io (@field_io) and SomeOne (@SomeOnes_Tweet) have created an #identity system for the ad agency BigEyes (www.bigeyeslondon.com) based on #generative digital images resembling the human iris. The visuals feature adaptive, flexible and data-powered eyes, depending on their context and application. Visit … Continue reading

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Case Study: Barclaycard’s New Identity System

Moving Brands helped Barclaycard to build credibility in their digital payment offer and to transform their static ‪#‎brand‬ into a digital-first visual identity system. Barclaycard’s visual signature asset is ‘the open world symbol’. Enjoy watching the moving exploration for the … Continue reading

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Insights: Agency presentation @ moodley brand identity, Graz, A

Yesterday I had the chance to get insights into the work #process at moodley brand identity (@moodleyID) in Graz, organised by Marie-Theres Zirm for the c hoch 3 – creative community coaching network and presented by Kirsten Juliet Ives, Director … Continue reading

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