Tag Archives: Branding Model

Insight: Interaktionen machen Marken

Sehr spannender Beitrag von Carsten Totz (@totzitotz) von think moto (@thinkmoto) über die Einflüsse der Digitalisierung auf die Markenführung: bit.ly/1h1NdZH. Bald erscheint dazu ein Beitrag von Totz und Florian-Ulrich Werg im Buch »Digital Branding« (Hrsg. Thomas Heun, Springer Verlag). Ich … Continue reading

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Lecture: Brand Holism @ FH JOANNEUM

Yay! Am 2. Juni gebe ich an der FH Joanneum eine #Lecture zum Thema »Brand Holism«. Don’t miss it! Hier das Abstract zum Vortrag und meine Kurzbio:

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A New Understanding of Strategy, Identity and Expression

#BrandHolism is a new understanding of strategy, identity and expression of a brand and provides inspirational support for everybody working for and with brands. Companies and institutions grow everyday, so grow their brands, their identities and their communication. A brand … Continue reading

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Expert Input #2: Daniel Severin, Swisscom – Teaser

Daniel Severin, Brand Manager at Swisscom, shared some client-side insights about the transformation Switzerland’s leading telcom company went through over the last couple of years and how they managed to incorporate the living identity definition into every field of action. … Continue reading

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Expert Input #1: Geoff Linsell, Moving Brands — Teaser

Geoff Linsell, Managing Director at Moving Brands, is an expert in brand strategy and was the first professional I met to get some insights and definitions about living identities, flexible design systems and his understanding of branding. I loved Geoff’s … Continue reading

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Insight: ‘Alive to Change’ from Moving Brands’ Living Identity Paper

Here is a small excerpt from the Living Identity booklet by Moving Brands, talking about how brands need to transform to be a relevant part in our world.

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Lecture: Brand Holism #2, Slides

Here are the slides of the Brand Holism lecture Nofrontiere Design, hold at 29 Apr 2014 in Vienna. Additional comments are coming soon.

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Case Studies: World of SWISS, Brand Experience

Swiss International Air Lines (@FlySWISS) recently launched “World of Swiss”, a virtual journey showing and explaining what makes the airline unique. Don’t miss having a look at this wonderful piece of brand experience, created by Hinderling Volkart: www.world-of-swiss.com — take … Continue reading

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Lecture: Brand Holism #1

Sharing ideas fuels creativity and opens up new perspectives. Tomorrow, I’ll give a short presentation as a participant of the 4th PechaKucha Night in the designforum Vorarlberg! You will get insights into contemporary approaches to #branding and find out what … Continue reading

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Manifesto: Brand Interactivity

#Brands provide digital environments for interaction with consumers. Brands do not shout at consumers, but let them connect, communicate and collaborate. Brands inspire an active conversation with consumers, clients and employees. BRAND INTERACTIVITY. #Manifesto ×

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Excerpt: ‘Living Identity’ by Moving Brands

In 2010, Moving Brands published a brand thinking booklet, including fundamental and inspiring thoughts and ideas about living brand identities. Moving Brands follow the “belief that brands should be as dynamic and relevant as the company, service or product they … Continue reading

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Expert Inputs: Marco Spies, think moto

I’m excited to talk with Marco Spies (@Marcosz) from think moto (@thinkmoto) soon about his approach to ‪#‎branding‬, the ‘think moto Brand BIOS’ (☛ http://bit.ly/1bGIOoe) and his book ‘Branded Interactions’ (☛ www.brandedinteractions.de). think moto also have a blog about innovation … Continue reading

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