Tag Archives: App

Expert Input #2: Daniel Severin, Swisscom – Teaser

Daniel Severin, Brand Manager at Swisscom, shared some client-side insights about the transformation Switzerland’s leading telcom company went through over the last couple of years and how they managed to incorporate the living identity definition into every field of action. … Continue reading

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Expert Input #1: Geoff Linsell, Moving Brands — Teaser

Geoff Linsell, Managing Director at Moving Brands, is an expert in brand strategy and was the first professional I met to get some insights and definitions about living identities, flexible design systems and his understanding of branding. I loved Geoff’s … Continue reading

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Case Study: BigEyes by SomeOne & FIELD

FIELD.io (@field_io) and SomeOne (@SomeOnes_Tweet) have created an #identity system for the ad agency BigEyes (www.bigeyeslondon.com) based on #generative digital images resembling the human iris. The visuals feature adaptive, flexible and data-powered eyes, depending on their context and application. Visit … Continue reading

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Manifesto: What Is A Brand?

A #brand is more than a logo. It’s something intangible. It’s what people think of you – but mostly on an emotional level. Brands are experiential. Have a look at this film about what ‘brand’ really means. Enjoy! #Manifesto

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Lecture: Brand Holism #3, FH JOANNEUM, Graz, A

Yay, it’s official! I’ll give a #lecture about ‘Brand Holism’ at FH Joanneum (@fh_joanneum) in beautiful Graz, Austria! Thanks to Karl Stocker, head of Design FH Joanneum, for the invitation. Stay tuned for details — and for the soon-to-be-released Dynamic … Continue reading

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Publication: Strategy & Design

The upcoming #iPad publication is made up of two major parts. ‘Strategy’ is about contemporary #branding approaches including experts inputs from the fields of brand consulting, graphic design, public relations and brand management as well as a supportive manifesto for … Continue reading

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App: Official Release on 27 April 2014

Good things come to those who wait. This is the very last postponement of the official release of the Dynamic Branding App: The date is scheduled for Sunday, 27 April 2014 now. On this day, creatives around the world also … Continue reading

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Lecture: Brand Holism #2, Nofrontiere Design, Vienna, A

Nice things coming up: I’m happy to announce that I’m going to share some thoughts about contemporary #branding from a strategic design perspective at Nofrontiere Design (www.nofrontiere.com) in Vienna as an in-studio lecture. The 2nd presentation about Brand Holism also … Continue reading

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Lecture: Brand Holism #1

Sharing ideas fuels creativity and opens up new perspectives. Tomorrow, I’ll give a short presentation as a participant of the 4th PechaKucha Night in the designforum Vorarlberg! You will get insights into contemporary approaches to #branding and find out what … Continue reading

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Case Studies: Styria Digital by moodley brand identity

The corporate design of Styria Digital by #branding consultancy moodley brand identity (@moodleyID) is stating clearly how much fun it is to go #digital — if it’s well done by analog people. Friendly colours, nice icons and lots of dynamics … Continue reading

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Products: Book, Manifesto, App, Lectures [Update]

The #best is yet to come! Part 1 of the Dynamic Branding MA project release was the completion of the MA studies in June 2013, the upcoming part 2 is a set with the Dynamic Branding Book including new case … Continue reading

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Manifesto: Brand Interactivity

#Brands provide digital environments for interaction with consumers. Brands do not shout at consumers, but let them connect, communicate and collaborate. Brands inspire an active conversation with consumers, clients and employees. BRAND INTERACTIVITY. #Manifesto ×

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