Category Archives: P [Design Book]

Case Studies: World of SWISS, Brand Experience

Swiss International Air Lines (@FlySWISS) recently launched “World of Swiss”, a virtual journey showing and explaining what makes the airline unique. Don’t miss having a look at this wonderful piece of brand experience, created by Hinderling Volkart: www.world-of-swiss.com — take … Continue reading

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Case Studies: Styria Digital by moodley brand identity

The corporate design of Styria Digital by #branding consultancy moodley brand identity (@moodleyID) is stating clearly how much fun it is to go #digital — if it’s well done by analog people. Friendly colours, nice icons and lots of dynamics … Continue reading

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Products: Book, Manifesto, App, Lectures [Update]

The #best is yet to come! Part 1 of the Dynamic Branding MA project release was the completion of the MA studies in June 2013, the upcoming part 2 is a set with the Dynamic Branding Book including new case … Continue reading

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Excerpt: ‘Living Identity’ by Moving Brands

In 2010, Moving Brands published a brand thinking booklet, including fundamental and inspiring thoughts and ideas about living brand identities. Moving Brands follow the “belief that brands should be as dynamic and relevant as the company, service or product they … Continue reading

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Products: Dynamic Branding Kit

The release of the Dynamic Branding Kit supported by Moving Brands (@movingbrands) and Namics (@namics) is scheduled for early 2014. This collection consists of the Dynamic Branding Book (revised and extended master thesis from May 2013), the Dynamic Branding App … Continue reading

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Note: Inspiration + Thinking

The soon-to-be-released Dynamic Branding #App and the Dynamic Branding #Manifesto comprise an interesting set of inspirational multimedia material and thought-provoking impulses about branding in our lively and fast-moving world. Be patient, it’s worth it. ×

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Artefacts: Dynamic Branding App Release by End of 2013

YEAH YEAH YEAH! The Dynamic Branding ‪#‎App‬ will come out by the end of this year! Get excited for the cool video foreword by Geoff Linsell from Moving Brands, six categories of flexible design systems, an inspiring set of dynamic … Continue reading

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Artefacts: Dynamic Branding Kit

The products of the MA research project will be officially released in autumn 2013. The Dynamic Branding Kit will contain several items which are described below. ① Dynamic Branding Book The Dynamic Branding Book is the revised and extended edition … Continue reading

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Artefacts: Collaboration with Namics on Dynamic Branding App

In the next few weeks, I very likely team up with the ‪#‎DigitalPublishing‬ guys at Namics (@namics) to revise the Dynamic Branding ‪#‎App‬ and to make it ready for the release on the ‪#‎iPad‬ App Store. Thanks to Felix Widmaier, … Continue reading

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Conversation: Profile on LinkedIn

Do you want to find out more about the ‪#‎mastermind‬ behind Dynamic Branding MA? Have a look at my LinkedIn profile at ☛ http://linkd.in/VMlISX to see what else I do. Feel free to drop me a line to say hello… … Continue reading

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Diploma: Dynamic Branding Thesis

Do you want to have a look at the MA findings? Browse the Issuu edition of the Dynamic Branding Thesis below and gain insight into different types of flexible design systems, real-life cases and contemporary thinking about branding in our … Continue reading

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Artefacts: The Dynamic Branding Post-MA Products

Do you want to know what I plan to release in late autumn/early winter 2013? There will be three additional products to distribute the findings of the MA project: the Dynamic Branding Book, the revised and extended version of the … Continue reading

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