Monthly Archives: March 2014

Case Studies: World of SWISS, Brand Experience

Swiss International Air Lines (@FlySWISS) recently launched “World of Swiss”, a virtual journey showing and explaining what makes the airline unique. Don’t miss having a look at this wonderful piece of brand experience, created by Hinderling Volkart: www.world-of-swiss.com — take … Continue reading

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App: Official Release on 27 April 2014

Good things come to those who wait. This is the very last postponement of the official release of the Dynamic Branding App: The date is scheduled for Sunday, 27 April 2014 now. On this day, creatives around the world also … Continue reading

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Conference: cxi-Konferenz, 11 June 2014, Mainz, D

On 11 June 2014, the 6th cxi-Konferenz (@cxikonferenz) about processes, experiences and solutions in corporate identity projects takes place in Mainz. Marco Spies from think moto, who provided an insightful expert input for the Dynamic Branding App, is a speaker. … Continue reading

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Lecture: Brand Holism #1 @ pechakucha.org

The presentation ‘Brand Holism’ at the #PechaKucha (@pechakucha) Night in #Dornbirn is available now on the worldwide PechaKucha platform, if you’d like to have another watch at the slides and audio (in German only). Thanks for your support! #Lecture ×

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Lecture: Brand Holism #2, Nofrontiere Design, Vienna, A

Nice things coming up: I’m happy to announce that I’m going to share some thoughts about contemporary #branding from a strategic design perspective at Nofrontiere Design (www.nofrontiere.com) in Vienna as an in-studio lecture. The 2nd presentation about Brand Holism also … Continue reading

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Manifesto: Brand Accessibility

#Brands are available for consumers through various channels. Brands are reachable from any place in the world, at any time and with any device. Brands share their contents emotionally through stories. Brands provide an environment for friendly dialogue on equal … Continue reading

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Lecture: Brand Holism #1, Videomitschnitt

Yeah! Hier ist der Videomitschnitt meiner Präsentation bei der 4. PechaKucha Night im designforum Vorarlberg zu BRAND HOLISM! Schwierig, bei diesem Format alle wichtigen Inhalte passend zu vermitteln ;)) Eine spannende Erfahrung. Viel Spaß beim Anschauen! Next step: App Release! … Continue reading

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