Monthly Archives: February 2014

Lecture: Brand Holism #1, Slides & Text

Hier sind die Slides und ein paar Notizen zur gestrigen Präsentation bei der PechaKucha Night im designforum Vorarlberg. Es war ein interessanter Abend mit spannenden Projekten und Ideen — und natürlich mit zahlreichen kreativen Köpfen. Viel Spaß beim Nachlesen und … Continue reading

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Lecture: Brand Holism #1

Sharing ideas fuels creativity and opens up new perspectives. Tomorrow, I’ll give a short presentation as a participant of the 4th PechaKucha Night in the designforum Vorarlberg! You will get insights into contemporary approaches to #branding and find out what … Continue reading

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Lecture: Brand Holism #1, PechaKucha Night, designforum Vorarlberg

Sharing ideas fuels creativity and opens up new perspectives. In two weeks, I’ll give a short presentation as a participant of the 4th PechaKucha Night in the designforum Vorarlberg! You will get insights into contemporary approaches to #branding and find … Continue reading

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Manifesto: Brand Adaptability

#Brands adapt to new contexts, environments, conditions and media. Brand have edges in the definition of their identity. Brands allow their responsibles to play within these edges. Brands adapt their behaviour to where they are, what they do and what … Continue reading

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Case Studies: Styria Digital by moodley brand identity

The corporate design of Styria Digital by #branding consultancy moodley brand identity (@moodleyID) is stating clearly how much fun it is to go #digital — if it’s well done by analog people. Friendly colours, nice icons and lots of dynamics … Continue reading

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