Monthly Archives: December 2013

Manifesto: Brand Interactivity

#Brands provide digital environments for interaction with consumers. Brands do not shout at consumers, but let them connect, communicate and collaborate. Brands inspire an active conversation with consumers, clients and employees. BRAND INTERACTIVITY. #Manifesto ×

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Experts: onformative Video Portrait

Have a look at this nice video about Julia and Cedric from Onformative (@onformative) and get a glimpse of what amazing work they do as experts for generative design. Cedric also provides some thoughts on generative branding in the soon-to-be-released … Continue reading

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Excerpt: ‘Living Identity’ by Moving Brands

In 2010, Moving Brands published a brand thinking booklet, including fundamental and inspiring thoughts and ideas about living brand identities. Moving Brands follow the “belief that brands should be as dynamic and relevant as the company, service or product they … Continue reading

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