Monthly Archives: September 2013

Manifesto: Brand Expressivity

#Brands have design systems which leave enough space for creative expression. Brands create this expression in any type of media and at any touchpoint. Brands include business reality in their visual representation to create meaning. Brands show themselves the way … Continue reading

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Case Studies: Yahoo’s New Logo

Uff! Marissa Mayer, what did you do? Over the last month, Yahoo released a new logo every day under the rebranding programme ‘30 days of change’, resulting in the presentation of the new final logo on Sept 4th. Watch the … Continue reading

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