Monthly Archives: August 2013

Manifesto: Brand Strategy

#Brands follow clear messages and concrete objectives. Brands use flexible design systems to be seen and to be experienced as movable and ready for the future. Brands are the visualisations of their strategies and centre around concrete promises. Brands are … Continue reading

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Expert Inputs: Cedric Kiefer, onformative

Yeah! I will meet Cedric Kiefer (@CedricKiefer) from Onformative (@onformative) soon to talk with him about their approach to #branding and about the amazing #generative design work they do. Watch this video to see how the Imagery Wizard they made … Continue reading

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Manifesto: Brand Coherence

#Brands have a strong content-related core which steadily thrives. Brands are faithful about what they are. Brands tell stories in different ways but always ensure the coherence of their contents. BRAND COHERENCE. #Manifesto ×

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Expert Inputs: Marco Spies, think moto

I’m excited to talk with Marco Spies (@Marcosz) from think moto (@thinkmoto) soon about his approach to ‪#‎branding‬, the ‘think moto Brand BIOS’ (☛ http://bit.ly/1bGIOoe) and his book ‘Branded Interactions’ (☛ www.brandedinteractions.de). think moto also have a blog about innovation … Continue reading

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Artefacts: Dynamic Branding App Release by End of 2013

YEAH YEAH YEAH! The Dynamic Branding ‪#‎App‬ will come out by the end of this year! Get excited for the cool video foreword by Geoff Linsell from Moving Brands, six categories of flexible design systems, an inspiring set of dynamic … Continue reading

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Manifesto: Brand Manageability

#‎Brands‬ provide a flexible tool box for the creative expression of a vibrant identity. Brands only follow a few basic guidelines, not obstructing manuals with extensive rules. Brands have an open, agile brand management. BRAND MANAGEABILITY. ‪#‎Manifesto‬ ×

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Inspiration: Namics Weblog

I’m fascinated by the openness and enthusiasm of the awesome guys at Namics (@namics) again and again. They not only support me in crystallising contemporary ‪#‎Branding‬ issues, but also share their experience in ‪#‎DigitalPublishing‬ to make the Dynamic Branding publication … Continue reading

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Manifesto: Brand Authenticity

#‎Brands‬ present themselves as living, movable and transforming if they are or want to be. Brands are an active part in our changing world and interact with their consumers. Brands are emotionally tangible if they are defined as persons and … Continue reading

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Case Studies: Yahoo’s 30 days of change

Today, Yahoo! started to introduce a new logo every day until the release of the official logo on September 4th. This step is explained by Kathy Savitt, Chief Marketing Officer at Yahoo!, as follows: “While the company is rapidly evolving, … Continue reading

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Case Studies: Swisscom iO

Swisscom recently launched iO, an ‪#‎app‬ that delivers free calls, chats and images. Moving Brands joined them on the journey: From concept and prototyping, through naming, visual identity, UX and UI development, to the creation of the website, launch films, … Continue reading

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Manifesto: Brand Inconsistency

#‎Brands‬ are inconsistent in their characteristics and behaviour, but consistent in their values and attitudes. Brands are creatively expressed in many visual forms with a core theme, not with strict design rules. Brands change and adapt according to the context … Continue reading

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Manifesto: Brand Holism

#‎Brands‬ are based on holistic, integral brand personalities, not on rules in design manuals. Brands allow the appropriate application of their personalities to any context or medium. Brands are not logos, they are living organisms in a living world. Brands … Continue reading

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