Monthly Archives: July 2013

Artefacts: Dynamic Branding Kit

The products of the MA research project will be officially released in autumn 2013. The Dynamic Branding Kit will contain several items which are described below. ① Dynamic Branding Book The Dynamic Branding Book is the revised and extended edition … Continue reading

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Artefacts: Collaboration with Namics on Dynamic Branding App

In the next few weeks, I very likely team up with the ‪#‎DigitalPublishing‬ guys at Namics (@namics) to revise the Dynamic Branding ‪#‎App‬ and to make it ready for the release on the ‪#‎iPad‬ App Store. Thanks to Felix Widmaier, … Continue reading

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Case Studies: New Swisscom journey film

Moving Brands (@movingbrands) just released a new Swisscom (@swisscom_de) journey film about the development of their ‪#‎brand‬ and the creation of living, people-focused experiences. Watch the video and get the details at ☛ http://mbsha.re/Swisscom5yr. Enjoy! The Swisscom transformation story from … Continue reading

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Conversation: Profile on LinkedIn

Do you want to find out more about the ‪#‎mastermind‬ behind Dynamic Branding MA? Have a look at my LinkedIn profile at ☛ http://linkd.in/VMlISX to see what else I do. Feel free to drop me a line to say hello… … Continue reading

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Case Studies: Whitney Museum

#‎Amsterdam‬-based studio Experimental Jetset developed a flexible and responsive corporate design for the Whitney Museum of American Art in New York. Have a look at the short clip below to see the functionality and get more details about the concept … Continue reading

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Case Studies: Actelion Imagery Wizard tool

Berlin-based studio Onformative created a corporate imagery tool for Switzerland-based Actelion Pharmaceuticals Ltd. As part of the rebranding, this tool enables the generation of a unique, in-itself homogeneous graphic image world out of heterogeneous visual material. It was done in … Continue reading

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