Monthly Archives: June 2013

Diploma: Dynamic Branding Thesis

Do you want to have a look at the MA findings? Browse the Issuu edition of the Dynamic Branding Thesis below and gain insight into different types of flexible design systems, real-life cases and contemporary thinking about branding in our … Continue reading

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Diploma: MA

Today I was officially awarded a ‘Master of Arts ZFH in Design with a specialization in Communication’ degree from Zürcher Hochschule der Künste ZHdK — OLÉ! Thanks to all supporters. Note: The best is yet to come. ×

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Diploma: Public Presentation

Tomorrow I will present the Dynamic Branding MA project and the outcome as part of a public presentation session of the Field of Excellence Communication in the Master of Arts in Design programme at Zürcher Hochschule der Künste ZHdK. The … Continue reading

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Artefacts: The Dynamic Branding Post-MA Products

Do you want to know what I plan to release in late autumn/early winter 2013? There will be three additional products to distribute the findings of the MA project: the Dynamic Branding Book, the revised and extended version of the … Continue reading

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Inspiration: Spherikal

Within the animation ‘Spherikal’, Spanish designer and 3D artist Ion Lucin (☛ http://be.net/ionL) explores graphical possibilities of representing the idea of the sphere. It visualises the morphing and metamorphosis of the shapes, creating fluid and continuous transitions. This may serve … Continue reading

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Case Studies & Expert Inputs: Namics

The visual identity of Namics (@namics) is a dynamic, generative word mark which takes up the business of the agency: digital solutions and products. Have a look at this interview about the corporate design: ☛ http://bit.ly/11pm44q (in German only). Also … Continue reading

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Case Studies: Moving Brands Living Identity generator

This film shows the Moving Brands Living Identity generator — an engine that is responsive to its environment; adaptive to tone, level, pitch and tempo allowing an identity to live as part of its surroundings. The example in the video … Continue reading

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Diploma: MAD.

IT’S DONE. I’M MAD: MASTER OF ARTS IN DESIGN (☛ http://master.design.zhdk.ch/). But this is just the start! Thesis, manifesto and digital publication will officially be published soon. While I prepare the major launch of the Dynamic Branding MA website, browse … Continue reading

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Diploma: Jury Presentation

Tag X. On Wednesday, I’ll present the Dynamic Branding MA findings to the diploma jury. I’m happy to finally share some input and achievements — and also to initiate the discussion about contemporary branding. Whoop! ×

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Case Studies: Mall of America

Duffy & Partners recently made a facelift of the Mall of America visual identity. The flexible design system is made up of colourful ribbons, resulting in customised graphic elements for communication and spatial design as well as in a range … Continue reading

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Artefacts: The Dynamic Branding MA Products

The Dynamic Branding MA outcome concludes three products: the thesis is the theoretical core of the study, including categories of flexible design systems, case studies, two branding models, expert inputs and the essence; the manifesto points out the essence in … Continue reading

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Diploma Exhibition: Opening is over!

Diploma exhibition opening 2013 is over! Thanks to everybody who was there to see the Dynamic Branding MA outcome. The Master of Arts in Design exhibition is opened until June 13, 2013 — get the details at ☛ www.zhdk.ch. Note: … Continue reading

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