Monthly Archives: May 2013

Thesis: 6 Flexible Design Systems

As part of the thesis, I defined six categories of flexible design systems. It is a proposal to classify the systems behind a dynamic visual identity, analysing the visual behaviour of the identity assets. Nice, huh? Don’t forget: All Dynamic … Continue reading

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Case Studies: Styria Digital

moodley brand identity (@moodleyID) recently created a dynamic visual identity for Styria Digital, the digital unit of Styria Media Group. Check out this video and the website ☛ www.styria-digital.com for details! Enjoy! #CaseStudies Styria Digital from moodley brand identity on … Continue reading

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Essence: Expressive

Dynamic brands are EXPRESSIVE. The job of a visual identity in the commercial world “is to signpost what something stands for and who something is” and “when you are creating a system, you also have to leave enough room in … Continue reading

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Outlook: Dynamic Branding website

GOOD NEWS! There will be a #website of the #Dynamic #Branding #MA #project which will serve as a #multimedia #platform with a lot of exciting material. The MA thesis (submitted to Zürcher Hochschule der Künste ZHdK), the manifesto statements and … Continue reading

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Case Studies: Casa da Música identity film

In 2007, Sagmeister & Walsh (@sagmeisterwalsh) developed a dynamic visual identity for Casa da Música which includes a logo that changes with the help of a logo generator. Have a look at the identity film which explains the concept and … Continue reading

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Thesis: Theory Contents

ENDSPURT! Here a snapshot of the theory contents. The Dynamic Branding Thesis is near completion, submission deadline on Monday! Get excited for the practice-oriented, insight-led, brain-on and awareness-raising ‘Introduction’, ‘Generating Knowledge’, ‘Transferring Knowledge’ and some additional sections. Also stay tuned … Continue reading

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Case Studies: Wikipedia Living Mark

Moving Brands (@movingbrands) made a hypothetical re-design of the #visual #identity of Wikipedia (@wikipedia). It is a ‘living mark’ that denotes the content on each topic across Wikimedia’s 9 sister sites (of which Wikipedia is part of) and how the … Continue reading

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Case Studies: CX Journey Film

CX (@cxthecloud) is a cloud storage service. The San Francisco branch of Moving Brands (@movingbrands) created the dynamic visual identity. ‘CX’ “stands for ‘Cloud to the Power of X’, which suggests an offer that encompasses all you expect from the … Continue reading

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Case Studies: Swisscom, Sound of Infinity

In this Swisscom (@Swisscom_de) spot, 15 young people make music with 39 smartphones as a promotion for the Swisscom infinity packages. Have a look! / ◣

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Documentation: Dynamic Branding Blog

Research, projects and stuff! Have you already browsed the #Dynamic #Branding #research #blog? I try to bring this collection of material up to date until next week — stay tuned for new content! ☛ http://bit.ly/UKIAVO #Inspiration #Documentation / ◣

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Case Studies: A1 Markenportal

Austria’s leading telecommunications provider A1 (@a1telekom) runs a platform where the brand identity, values, personality, corporate design, imagery, sounds and more are put together at one single, publicly accessible site. Take a look! ☛ www.markea1.net (in German only) #CaseStudies / … Continue reading

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Case Studies: MTV global rebrand

In 2009, MTV made a slight relaunch of their visual identity. At its core is a closer alignment of the brand to the show content as well as a design evolution across all media with a flexible brand tool kit. … Continue reading

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