Monthly Archives: April 2013

Case Studies: PIGMENTPOL Software Tool

ATMO and FELD | studio for digital crafts created a visual identity for German digital printing office Pigmentpol with a hexagon as the key element. A custom-made software tool generates various graphics. Have a look at this film to find … Continue reading

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Essence: Scalable

Dynamic visual identities are SCALABLE. When a (new) brand matures or expands its activities, it is essential to have enough space and flexibility to think in new dimensions or changed contexts. Brands must learn to love change. #Essence #Thesis / … Continue reading

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Thinking: Gerald Zaltman

“The fusion of memory, metaphor and story enables consumers to create meaning around, or to see personal relevance in, a company or a specific brand.” — Gerald Zaltman, Professor at Harvard Business School, in his book ‘How Customers Think’. (via … Continue reading

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Essence: Brand Mnemonics

BRAND MNEMONICS. Do you know what this is? Brand Mnemonics are identity assets such as logos, graphics, tone of voice, shapes, forms, colours, sounds, movements etc. and trigger people’s memory of the brand. How you bring the different sensory aspects … Continue reading

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Publication: Work in progress

Work in progress! #Essence #Thesis #App #TwentyFourSeven / ◣

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Essence: Processual

Dynamic visual identities are based on the interaction of constant and variable elements and therefore are PROCESSUAL. The identities are in open form, temporary and transitional. They generate presence, are event-like, atmospheric and passing. This is the character of a … Continue reading

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Thesis: Quality Influencers

The quality of a visual identity is defined within the correlation between the organisation/company/institution, its contents and their visualisation. A dynamic visual identity is advanced if the variations exceed the formalistic playing around and convey a concrete contentual objective, says … Continue reading

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Essence: Expandable

A design system for a dynamic brand identity needs to be EXPANDABLE. You give edges to the identity but allow people to play within these edges and also broaden them when being faced with new challenges — especially in this … Continue reading

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Publication: App available in the App Store in autumn 2013

The Dynamic Branding App is growing. Are you excited to see the outcome? The official presentation is next month! Good news: It is planned to make the publication available worldwide in the App Store for iPad in late fall 2013! … Continue reading

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Essence: Manageable

When dynamic, a visual identity has always to be conceptualized as MANAGEABLE. The concept has to keep the basic principles easy to handle for everybody who is working with the brand. Crazily complex design systems don’t fulfill the tasks of … Continue reading

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Thesis: Layout

Editorial design time! The MA thesis layout is in progress… nice material nicely arranged. Here a small preview. Enjoy the sunday — I’ll spend it with my buddy Adobe InDesign + some Emmi CAFFÈ LATTE. Cheers+enjoy! / ◣

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Thinking: A question to consider #2

A question to consider: More and more people use digital technologies to interact, so why are brands still built on a print-based model? — via Moving Brands. #Impulse / ◣

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