Monthly Archives: February 2013

Thesis: Fine-tuning

… GOOD NEWS! the theory part is almost done and ready for fine-tuning! #expertinputs and #casestudies form the core, the essence will be transformed to bold statements for the #manifesto. new material coming soon in the MA blog ☛ http://bit.ly/UKIAVO! … Continue reading

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Essence: Consistent in content

… a central branding issue is ‘consistency’. instead of trying to keep the visual identity consistent by predefined rules, it should be the visualisation of the brand strategy: CONSISTENT IN CONTENT. so consistency does not happen in corporate design manuals. … Continue reading

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Essence: Form follows strategy

… Swisscom brand manager Daniel Severin gave me a detailed insight into the company’s identity concept some weeks ago + brought up this phrase: FORM FOLLOWS STRATEGY. contemporary branding at its best. olé! #expertinputs #casestudies / ◣

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Expert Inputs: Felix Widmaier, Namics

… yesterday i had the chance to talk w/ Felix Widmaier, head of creation at Namics (@namics) in zurich, about his view on contemporary branding, about the non-essential over-regulation of brands with too many rules + about the lively namics … Continue reading

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Essence: Holistic

… contemporary branding does not see a brand just as a logo. dynamic brands are understood as a collection of relationships, dynamic brands are HOLISTIC. means: all factors are taken into account as a whole. olé! / ◣

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Case Studies: Swisscom re-brand film

… i’ve just stumbled over this 4-yr-old Swisscom (@swisscom_de) #rebrand #film by Moving Brands (@movingbrands). get some details on the concept+development+design process of the identity. enjoy! #casestudies / ◣ Swisscom – Re-brand film from Moving Brands® on Vimeo. Swisscom, one … Continue reading

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Essence: Multi-sensory

… BOOM BABY! as part of the analysis of the expert inputs i filter out the essence (the core of the #manifesto ☛ http://on.fb.me/Xjhqqa) of contemporary branding approaches. dynamic brands should appeal to all senses, be MULTI-SENSORY. more info on … Continue reading

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Expert Inputs: Statement by Geoff Linsell, Moving Brands

… this statement by Geoff Linsell, managing director at Moving Brands (@movingbrands), brings out the contemporary approach to #branding. what do you think? #expertinputs / ◣

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Expert Inputs: Geoff Linsell, Moving Brands / Case Studies: Nokia

… Geoff Linsell (@addingtonsq) from Moving Brands (@movingbrands) was the 1st expert who gave me some input on living identities. he talked about the transformation of Nokia’s identity system into a living brand language, about logos representing business activity in … Continue reading

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Expert Inputs: Marco Spitzar, spitzar | strategische kommunikation

… today Marco Spitzar from spitzar | strategische kommunikation gave me some input about #identity + his approach of a spatial, culture-specific and multi-sensory communication experience. truly inspiring! also have a look at his blog ☛ www.spitzar-private-loves.com! whoop! #expertinputs / … Continue reading

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Expert Inputs: Daniel Frei, daniel frei. kommunikation

… yesterday i had a very exciting+insightful talk w/ Daniel Frei (@da_frei), communication consultant + organisator of Zurich/CreativeMornings (@Zurich_CM), in zurich’s nice café casablanca (www.cafe-casablanca.ch). cheers! #expertinputs / ◣ (photo: © andrea vedovo)

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