Monthly Archives: June 2012

Target Group: Who benefits from the project?

The topic of generative visual identities is a wide and deep field to which mainly brand responsibles and designers devote themselves. Regarding this circle of interested people but also people concerned on the client and management side, this project addresses … Continue reading

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Writing: Revised Draft for Contents

See the graphic below to get a clue about the actual theoretical content of the project and about what and how I do research. Subject to change in the further project process, of course. The journey is the reward. We … Continue reading

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Time Schedule: Timeline & Milestones

The graphic below visualises the core milestones of the project and when they are scheduled to take place. It is the revised version from May 2012, now including the four-track research phase. / ✚

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Structure: Project Process

Here the revised structure and core elements of the project as well as the path of work. 20 guiding questions are the foundation for the insight setup. This setup contains the following four tracks of research methods: ➀ 20 project … Continue reading

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Concept: Magic Number

The core parts of the project are carried out under a specific number. I came to this decision because the topic is wide-spread and I want to examine it with the help of a guide number to define the contentual … Continue reading

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Concept: The Big Rethink

During the next two weeks I will reconsider the content as well as the setup of my project and make some adaptions. The very first thought is the definition of a “Magic Number”. There will be, for instance, 20 Guiding … Continue reading

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